ABOUT SAFE AI NOW
A practical way to build AI capability
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SAFE AI NOW was founded in September 2022, before the public release of ChatGPT, with a clear ambition: to help organizations approach artificial intelligence with greater clarity, structure, and responsibility.
Today, SAFE AI NOW is a training-led academy focused on AI scale and assurance in regulated environments.
Our approach combines structured learning, practical methods and real organisational initiatives — so teams develop capability they can reuse beyond a single AI project.
WHY SAFE AI NOW EXISTS
Practical learning. Clear judgement. Reusable capability.
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AI adoption increasingly spans business teams, technology platforms, risk and control functions.
As AI moves from pilots and copilots toward embedded applications and increasingly action-taking systems, organisations need people who can make informed decisions about:
where AI creates value · what can scale · what assurance is proportionate · where controls need to operate · what evidence supports the decision
SAFE AI NOW takes a training-first approach to help teams build that capability themselves.
MEET OUR FOUNDER
Christine Laüt
Founder, SAFE AI NOW
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With more than twenty years of experience across consulting, transformation, and regulated business environments, she is known for her ability to translate complexity into practical direction.
Her work in AI has included experience across sectors such as banking, wealth management, life sciences, and legal and professional services — environments where trust, accountability, and sound judgment matter deeply.
Her work on AI combines business transformation, AI governance, risk and assurance, with a particular focus on how organisations can move from experimentation toward controlled and sustainable scale.
Alongside SAFE AI NOW, Christine works in a senior Responsible AI role within a global professional-services organisation and contributes to industry discussions and conferences on the practical governance and assurance of artificial intelligence.
At SAFE AI NOW, she contributes to the educational vision, content direction, and overall philosophy of the academy
OUR PRINCIPLES
What Guides Us
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Capability building, not outsourced governance.
SAFE AI NOW provides structured learning, the SAFE Method, practical tools, reference models and facilitated application.
Participants apply these approaches to their own organisational context and develop their own outputs.
The organisation remains responsible for its decisions, architecture, implementation, controls and operational execution.
At SAFE AI NOW, the way we work matters as much as the content we teach.
Our approach is shaped by a small set of principles that guide how we think, how we design learning, and how we support responsible AI adoption.
Clarity
We translate complexity into approaches that teams can understand and apply.
Practicality
We connect learning to real AI initiatives, decisions and organisational constraints.
Independence
We are vendor-neutral and focused on helping organisations build their own judgement and capability.
Continuous Improvement
We continuously refine our programs so they remain relevant, practical, and responsive to how AI is evolving.
GET IN TOUCH
Let's talk
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If you would like to explore how SAFE AI NOW could support your team’s AI capability building, book a short introductory call or get in touch by email.
Book a Call
SAFE AI NOW
Industriestrasse 47,
CH-6300 ZUG
Company registration: CH-170.4.019.998-6
